Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics

Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics

by Iain Macdonald

Paperback(Softcover reprint of the original 1st ed. 2016)

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Product Details

ISBN-13: 9783319823379
Publisher: Springer International Publishing
Publication date: 06/27/2018
Edition description: Softcover reprint of the original 1st ed. 2016
Pages: 128
Product dimensions: 5.83(w) x 8.27(h) x (d)

About the Author

Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director.

Table of Contents


Introduction.- PART ONE.HYBRID MOTION: past, present and future.- 1.Heritage and Digital.- 2.Skills and Educational Research.- 3.Hybrid futures in Art & Design Education.- 4.Political Economy: Conditions of Production.- PART TWO.NARRATIVES OF PRODUCTION.- 5.Graham McCallum, executive creative director of Kemistry.- 6.No Brain, directors and animators.- 7.Richard Stammers, Visual Effects Supervisor.- 8.Adam Valdez, Visual Effects Supervisor.- 9.Eric Dyer, moving image artist.- 10.Momoco, motion graphic designers.- Conclusion.

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