I Am My Brand: How to Build Your Brand Without Apology

by Kubi Springer

Overview

Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success.

Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.

Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories—coupled with the author's expertise—will support readers on their own journey to brand success.

The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

Product Details

ISBN-13:	9781635579963
Publisher:	Bloomsbury USA
Publication date:	01/28/2020
Pages:	304
Sales rank:	409,208
Product dimensions:	6.20(w) x 9.40(h) x 1.10(d)

About the Author

Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Care, Rolls Royce and, most recently, Aston Martin.

Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine's 'Women Who Are Changing the World' conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius.

Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled 'The Kubi Springer Show' on Sky 198. Today, she is the host of the 'She Builds Brands Radio Show' on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.

Table of Contents

Acknowledgements vi

Introduction viii

1 Own Your Truth 1

2 Let's Start at the Beginning 25

3 Time to Look in the Mirror 43

4 Branding Is Like Dating 75

5 Your Difference Is Your Strength 107

6 Hope Is Not a Strategy 157

7 What's the Plan? 201

8 #DoIT 223

9 Know Your Worth, Then Add Tax 255

10 I Am … 273

Editorial Reviews

By sharing her own story, as well as those of other women in business, Kubi illuminates a clear and achievable path to owning your brand.” —Jaz Rabadia MBE, Senior Manager, Energy & Sustainability, Starbucks UK

“Kubi cuts through the noise to give you a clear-sighted view of your brand value and then helps you to maximise its potential. She lives her brand and can help you do the same.” —Maria Purcell, Head Of Commercial Sales, Workplace by Facebook

“Kubi Springer is one of the top five external influencers and brand specialists in the UK.” —Paola Lucktung, Former Global Director, Entertainment & Influencer Marketing, Adidas Group

From the Publisher