I'd Rather Have A Root Canal Than Do Cold Calling!

The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. Alas, the phone can also create frustration and even dread. In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts myths that otherwise hold you back.

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