Idea-Links: The New Creativity

You don't have to dress like an artist, draw like a designer, or endure uncomfortably silly games to become more creative. But you do have to look at creativity in a dramatically different way.

Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that's both surprising and simple. Creativity is not a latent ability unleashed through wackiness or play. It's a skill. And like any other skill, creativity is built by learning and applying the ...