Ideas Don't Die. Companies Do.: Future-proof your business by creating an ideas-obsessed enterprise

Rethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity

In Ideas Don't Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you'll learn why ideas are more important than customers to disrupt the industry and marketplace.

The author explains how to distinguish b...