Don't let your creative ideas get picked apart and put down!
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
"Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved."
Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
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About the Author
Sam Harrison has successfully pitched ideas for more than twenty years in creative agency, corporate, freelance and consulting roles. He was a senior vice president of creative services and branding for an S&P 500 company and has worked with such clients and associates as NFL, Major League Baseball, Hallmark, Hasbro and John Denver Environmental Groups. He provides creativity-related talks, seminars and coaching to agencies, firms and associations throughout North America and beyond. He also teaches creativity, idea-pitching and writing classes at Portfolio Center's graduate studies program. He is the author of IdeaSpotting: How to Find Your Next Great Idea and Zing! Five Steps and 101 Tips for Creativity on Command. He can be reached at www.zingzone.com and firstname.lastname@example.org. He lives in Atlanta, Georgia.
Table of Contents
How to deal with: Decision Makers 5
Begin by boosting: Your Believability 51
Learn by asking: All The right questions 67
Find out what clients want: By Listening 79
Success = opportunity: + Preparation 89
How to present: A Powerful Pitch 125
How to handle: Objections 205
And the it's: Follow-up and more 229
End Notes 242