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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

By Vince Parry
eBook
$35.95
By Vince Parry
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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

The inside story on avoiding the pitfalls and mastering the craft of healthcare branding.

Whether it’s a pain reliever for a headache, a life-saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in ...

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