| Introduction | ix |
Part I | The Stakes | |
1. | "I Don't Like Your Because You're Going to Get Me Killed" | 2 |
2. | The Six-Party System | 7 |
3. | The National Security Collapse of the Democratic Party | 14 |
4. | Remembering Howard Dean | 25 |
5. | Understanding John Kerry | 29 |
6. | George W. Bush and the War | 37 |
7. | Allies, Opponents, and Enemies | 50 |
Part II | A Brief History of Democratic Cheating | |
8. | The Reputation | 54 |
9. | The Legacy of the Machines | 57 |
10. | Democrats and Close Elections: Whatever It Takes | 60 |
Part III | Parties | |
11. | Parties Matter a Lot | 68 |
12. | Parties Can't Govern Without Majorities or Pluralities of Seats | 71 |
13. | Regulars, Occasionals, Principled Pragmatists, Movement Activists, and Fanatics: The Five Orders of Political Partisans | 79 |
14. | Majorities Require the Votes of Some Not-Very-Bright People | 84 |
15. | People Change Their Party Affiliations Slowly and Are Embarrassed to Do So | 90 |
16. | People Like to Win (and Hate to Hear They Won't) | 98 |
17. | Transitional Voters Don't Like Movement Activists or Fanatics | 101 |
18. | Party Regulars Don't Like Movement Activists and Fanatics, and Movement Activists and Fanatics Need the Regulars | 106 |
19. | There Aren't Enough Targets That You Have to Shoot at Your Friends? | 111 |
Part IV | Money | |
20. | Give | 118 |
21. | Give Until It Hurts | 125 |
22. | Give Some More | 134 |
23. | Celebrate Junk Mail | 137 |
24. | Opening Your Home | 140 |
25. | The 527 Threat | 142 |
26. | Don't Expect to Be Thanked | 149 |
Part V | Message Delivery | |
27. | Know Your Stuff: The Key Facts | 152 |
28. | The Media Tilt Way Left, So Live with It | 155 |
29. | Controlling the Information Flow, Part 1: The Rise of the New Media | 159 |
30. | Controlling the Information Flow, Part 2: The Use of Talk Radio | 163 |
31. | Controlling the Information Flow, Part 3: The Letters Page | 169 |
32. | Controlling the Information Flow, Part 4: Using the Blogosphere | 171 |
33. | Winning Converts | 178 |
34. | Support the People Who Support Your Politics | 181 |
35. | Subscribe to the Magazines That Usually Support the GOP | 184 |
Part VI | "Danger, Will Robinson, Danger!" | |
36. | Abortion, Guns, and the Environment | 188 |
37. | The Edge of the Knife: Immigration, Judges, Gays, and God | 195 |
38. | A Majority That Endures | 206 |
Part VII | Tone and Focus | |
39. | Perfect Pitch | 212 |
40. | The Stakes | 216 |
Appendix A | President Bush's Remarks at National Day of Prayer and Remembrance | 221 |
Appendix B | President Bush's Address to a Joint Session of Congress and the American People | 224 |
Appendix C | President Bush's State of the Union Address | 231 |
Appendix D | President Bush's Commencement Speech at West Point | 240 |
Appendix E | President Bush's Remarks to United Nations General Assembly | 246 |
Appendix F | The Crucial Campaigns of 2004 on the Web | 252 |
Appendix G | Political News from the Web | 253 |
Appendix H | A Beginner's Guide to the Blogs | 254 |
Appendix I | The Ten Key Talking Points for 2004 | 255 |
| Acknowledgments | 257 |
| About the Author | 259 |