Immersion: The Science of the Extraordinary and the Source of Happiness

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfo...