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Implications of enabling technologies for Apple Inc.: Cybermarketing & enabling technologies

By Benjamin Bach
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$20.47
By Benjamin Bach
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Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, t...

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