Implications of Measure Method Customer Loyalty and Satisfaction

Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Dusseldorf 'Heinrich Heine', language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward bench...