The Importance of Being Married

The Importance of Being Married

by Gemma Townley


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The Importance of Being Married by Gemma Townley

Jessica Wild isn’t big on commitment. But after inheriting millions from Grace, a sweet old lady she met in her grandmother’s nursing home, the situation seems to have changed. To put an end to the many questions about her nonexistent love life, Jess had led Grace to believe she had a boyfriend-turned-fiancé-turned-husband: her glamorous boss, Anthony Milton. But Jess’s fantasy to keep Grace happy has backfired–Grace has passed away and left her fortune not to Jessica Wild but to Mrs. Jessica Milton.

Having weighed all legal options, Jess comes to the realization that there’s only one thing she can do: get Anthony to fall in love with her and pop the question for real. With help from her feisty best friend, Helen, Jess reluctantly learns the art of flirting, seduction, and playing hard to get. But just when it appears that Anthony is about to ask the (literal) million-dollar question, Jess finds herself wondering if it’s right to say “I do” for all the wrong reasons.

The first novel in Gemma Townley’s exciting new Wild trilogy, The Importance of Being Married introduces an irresistible heroine caught up in a scheme that could change her life forever.

“Gemma Townley writes with such charm and humor that it’s impossible not to get swept up in The Importance of Being Married. This sweet, funny novel takes on love and marriage from a whole new angle.”
–Holly Peterson, author of The Manny

“Is it really ‘Just as easy to marry for money’? Gemma Townley provides a how-to–as well as a hilarious and heartfelt answer. A fast-paced, fun read.”
–Lynn Schnurnberger, co-author of The Men I Didn’t Marry

“Warm, witty, and always entertaining, Gemma Townley leads us on a fun romp that pays homage to Mr. Wilde himself.”
–Alexandra Potter, author of Me and Mr. Darcy

Product Details

ISBN-13: 9780345499806
Publisher: Random House Publishing Group
Publication date: 06/10/2008
Pages: 352
Product dimensions: 5.26(w) x 8.02(h) x 0.78(d)

About the Author

Gemma Townley is the author of The Importance of Being Married, The Hopeless Romantic’s Handbook, Learning Curves, Little White Lies, and When in Rome. She lives in London with her husband and son.

Read an Excerpt

Chapter 1

Project: Marriage

The product: Jessica Wild

I’m a product now?

Look, either we do this my way, or we don’t do it at all.

Fine. I’m a product. Whatever . . .

Project mission: To rebrand product in order to make it irresistible to target audience, prompting target audience to declare its undying love for product and to propose marriage.

Timescale: 50 days

Target audience: Anthony Milton (product’s boss and gorgeous-looking advertising world A-lister)

Objectives for new brand:

1.To be attractive to Anthony Milton.

2.So attractive that he asks product out.

3.And then asks product to marry him.

4.Oh, and this all has to happen in 50 days. Including the wedding.

5.This is the most stupid project I’ve ever worked on.

And the most lucrative. Remember, we’re talking about £4m here. That’s not to be sniffed at.

I’m not sniffing. I’m just planning what I’m going to do when it all goes wrong.

It won’t go wrong.

Easy for you to say. You’re not the one who has to do any of this.

Key features of product (positive): Um . . .

Small waist. Nice legs. Bit too serious, sometimes. And seriously crap when it comes to men.


You’re welcome.

Barriers to rebrand/issues to tackle:

1.Target audience has so far shown no interest in product.

2.Product not remotely interested in target audience, either.

The gorgeous Anthony Milton? Come on, you must be slightly interested.

Not even a little bit. He’s not my type.

You have a type? You never go on dates. How can you have a type?

I don’t have a type; I just know who isn’t my type.

That’ll be men in general, then . . .

This is a bad idea. Maybe we should rethink . . .

Oh no you don’t. You agreed to do this. You can’t back out now.

Yes I can.

No, you can’t. Anyway, you don’t have a choice in the matter. We’ve already gone over the alternatives and they don’t exist.

Thanks for the reminder.


-Could I delegate this? Hire a supermodel to marry Anthony instead?

-Kind of defeats the point, doesn’t it? Look, it’s not that hard. You just need a haircut. Some new clothes. To learn to smile properly. And a bit of training in the art of seduction.

-I like my clothes. And my smile. And I’m not interested in the art of seduction.

-You will be when I’ve finished with you.

-You’re finishing with me? Is that a promise?

My flatmate Helen screwed up her nose. “Why do I get the feeling you’re not taking this entirely seriously?”

“I have no idea,” I said innocently. “Because I’m taking it very seriously indeed. In fact, I’m thinking about going to the library and researching marriage over the past two thousand years. You know, to glean top tips.”

Helen rolled her eyes. “Come on, Jess. This isn’t a joke. Are we doing this or not?”

I sighed. “Look, maybe we didn’t think this through properly. I could just call the lawyer. Come clean. Apologize and then forget all about this ridiculous idea.”

“Is that what you want to do? Really?” Helen demanded.

I went red and shook my head. There was no way I was calling up the lawyer and admitting the truth. It would be too awful, too humiliating. It just wasn’t an option.

Helen shrugged. “So then tell me exactly what you’ve got to lose, Jess. I mean it.”

“My dignity,” I said immediately. “My independence. My . . .”

“Debts?” Helen suggested. “Your nonexistent social life? Come on, Jess, when was the last time you went out?”

“I don’t want to go out. Going out is highly overrated. As are marriage and relationships.”

“How would you know? You never have relationships. And anyway, this isn’t a relationship; it’s a business proposition.”

I bit my lip. “Anthony won’t know it’s a business proposition. You’re saying you’re going to make him fall in love with me, but it’s never going to happen. This really is a huge waste of time.”

Helen narrowed her eyes and stared at me. “You’re not scared, are you?”

“No!” I said defensively. “Of course I’m not scared. I just think it’s a crazy idea.”

“I don’t believe you,” Helen said, shaking her head. “You’re scared. Jessica Wild, Miss ‘I Hate Marriage,’ is scared of rejection. Admit it.”

I rolled my eyes, irritated. “I’m not scared of rejection,” I said, pointedly. “I just know Anthony is never going to fall for this . . . this project. Or me, in fact. And I don’t particularly want him to, either. I’ve got better things to do with my time than go chasing after some womanizing man.”

“Better things to do than inheriting four million pounds? Don’t be silly. Anyway, I think it would do you good to have a boyfriend.”

“I bet you do,” I said. “But I’m afraid that’s neither here nor there. Contrary to your belief system, I don’t think that men are the answer to everything. I don’t want a boyfriend. Don’t need one to validate me. I’m perfectly happy on my own.” The words came out like a mantra, I’d said them so often. And I believed them, too. Marriage was fine for pretty young things who were happy to depend on a man, but it wasn’t for me. I knew better.

“On your own and broke, you mean. So, fine, you’re happy on your own. But if this works out, you don’t just gain a gorgeous husband; you make four million pounds. I mean, come on. That’s got to be worth a shot, right?”

I shrugged uncomfortably. She had me there. Four million was huge. It was a life-changing amount of money. “I’d still be married,” I said.

“You could always get divorced.”

I frowned. Sure, I didn’t believe in marriage, but I didn’t much like the idea of divorce, either. It smacked of failure, of having made a bad choice. Maybe Anthony and I could separate, I found myself thinking, then kicked myself. I was beginning to believe Helen’s hype. I wouldn’t be separated or divorced, because I wasn’t getting married. I might be humoring Helen, but Project Marriage was never going to actually work. “I guess.”

Helen smiled at me. “So you’ll do it? You’ll give it a go?”

“I’ll give it a go,” I said hesitantly. “But I’m not doing anything I’m not comfortable doing. And I still think it’ll never work.”

“Well, if it’s not going to work, you’ve got nothing to worry about,” Helen said. “Have you?”

I sighed. “You think this is funny, don’t you?” I said accusingly. “You think this is just a game.”

“It is a game.” Helen grinned. “It’s a game show. And the prize is huge. Come on, Jess. Lighten up.”

I caught her eye and frowned. I didn’t want to lighten up. I wanted this all to go away. But I knew it wasn’t going to. So instead I shrugged. I knew when I was defeated.

“Yay!” Helen clapped her hands together. “So, then, let’s go and get your hair cut,” she said, handing me my coat. “Before you change your mind again.”

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Importance of Being Married 3.5 out of 5 based on 0 ratings. 11 reviews.
Guest More than 1 year ago
I just found Gemma Townley's collection, and this is the first one that I have read. I finished it in 24 hours. By Chapter 2, you are hooked. I can't wait to read the rest of the collection!
harstan More than 1 year ago
Project Marriage began the day that Jessica Wild¿s grandma died. Jessica was visiting her grandma at the retirement home when she met her relative¿s neighbor Grace Hampton. Jessica and Grace became friends. She told Grace that she worked at Milton Advertising and when the older woman told her to get a beau she swore she was dating the legendary Anthony Milton. Over time she told Grace they were engaged and eventually happily married white lies made the older woman feel good about the commitment phobia Jessica. --- When Grace dies Jessica is stunned to learn Mrs. Anthony Milton has inherited millions in pounds. There is only one problem, Jessica is not married to her boss and has fifty days to claim her inheritance. Unable to tell him the humiliating truth and beg for his assistance with a temporary marriage, with the help of her flatmate, Jessica creates a strategic plan to accomplish Project marriage. Obtaining professional consulting help, Jessica succeeds in getting engaged to Anthony, but as they plan for their wedding, she dreams of his bud. --- This chick lit Cinderella caper is a fun tale especially when the lead character seeks advice from her friend and pros like a hooker instead of a guidebook like THE HOPELESS ROMANTIC'S HANDBOOK. The makeover from middle class worker into sex siren with a snip and a clip is inane and slows the otherwise impish story line. Still this is a wonderful English tale filled with a strong protagonist who begins to question for love or money. --- Harriet Klausner
Anonymous More than 1 year ago
TheElizabethP More than 1 year ago
Fast and curious
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Guest More than 1 year ago
This was bad. After finally completeing this book I have now read all of them. The only one I liked was 'When in Rome'.