In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand—and sold millions of products without selling out.

In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success—but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance...