In Vino Veritas: A Guide for Hoteliers and Restaurateurs to Sell More Wine

Selling wine is as much art as it is procurement, science, service, marketing, pricing and more recently, technology. While most restaurateurs, sommeliers and hoteliers have a good grasp of beverage strategy, prolific writers for the hotel industry, Adam and Larry Mogelonsky, bring you a handbook on how to take your wine knowledge to the next level. Based on decades of experience consulting with hotels and restaurants around the world as well as from their previous tenure in the advertising...