Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

by Jonas Hoffmann, Laurent Lecamp

Hardcover(1st ed. 2015)

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Overview

Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle by Jonas Hoffmann, Laurent Lecamp

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

Product Details

ISBN-13: 9781137481443
Publisher: Palgrave Macmillan UK
Publication date: 07/27/2015
Edition description: 1st ed. 2015
Pages: 252
Product dimensions: 5.51(w) x 8.50(h) x 0.04(d)

About the Author

Jonas Hoffmann, PhD, is Professor of Luxury Strategy at SKEMA Business School. An expert in innovation and emerging markets, he consults and give executive training regularly in Europe, China and the United States. He is a regular keynote speaker at international luxury summits and has published with Palgrave the books 'Global Luxury Trends', 'Luxury Strategy in Action' and 'Sustainable Innovation Strategy'.

Laurent Lecamp is the co-founder of successful luxury companies in the watch making/accessories industry which have been awarded for creativity, design and innovation. He was one of the very youngest CEOs in the Swiss Watchmaking Industry with the Cyrus brand. He is an influential advocate for independent luxury players and regularly invited for international conferences. He is currently Executive Vice President Sales at Carl F. Bucherer.

Table of Contents

Introduction
Chapter 1. Luxury Landscape: Challenges and Opportunities for Independents
Chapter 2. Last chance for Knysna: Innovation
Chapter 3. Back to the roots
Chapter 4. Code Breakers
Chapter 5. Eagle in the Aquarium
Chapter 6. Game Changers
Chapter 7. Applying the BA2RE® luxury strategy approach to the creation and development of Encelade-1789
Epilogue

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