India Inside: The Emerging Innovation Challenge to the West

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.

Through their research and extensive interviews with India-based executives from such companies as AstraZeneca,...