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Industrial Approaches to Media: A Methodological Gateway to Industry Studies

By Matthew Freeman
eBook
$89.00
By Matthew Freeman
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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.
While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings ...

Categories

Social SciencesBusinessMedia & CommunicationsIndustriesConsumer IndustriesMedia - General & MiscellaneousBroadcasting & Media Industries - General & Miscellaneous