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Infiltrating Healthcare: How Marketing Works Underground to Influence Nurses
By Quinn Grundy
eBook
$32.95
By Quinn Grundy
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How sales representatives from Big Pharma and other healthcare companies circumvent public and regulatory scrutiny by forging relationships with nurses.
Awarded second place in the 2019 AJN Book of the Year Award in the Professional Issues Category by the American Journal of Nursing
It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medication...