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Influence in Action
Audiobook
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Influence isn't about titles or authority-it's about impact. In Influence in Action, Jessica Frank reveals how to apply the timeless principles of influence in everyday business situations, from sales and marketing to leadership and negotiation.
With clear strategies and real-world examples, this book helps you:
Master the psychology of influence without manipulation.
Apply proven persuasion techniques in meetings, pitches, and presentations.
Win buy-in from colleagues, clients, and decision-ma...