Influencer Bubble: The Coming Crash of the Creator Economy and the Return to Real Value

For a decade, we have been told that "influence" is a commodity. Teenagers aspire to be YouTubers, brands throw millions at TikTok stars, and the number of followers is the new currency. But every market based on attention eventually corrects.

"The Influencer Bubble" argues that the golden age of the influencer is ending. Oversaturation, declining trust, and the rise of AI-generated content are creating a perfect storm. Consumers are tired of sponsored lives and curated perfection. The "de-i...