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Information Technology and Product Development

By Satish Nambisan (Editor)
eBook
$54.99
By Satish Nambisan (Editor)
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Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development a...

Categories

BusinessScience & TechnologyBusiness Life & CareersMathematicsBusiness Life & SkillsBusiness Skills - General & MiscellaneousMathematics - Applied