Innovate the Way You Were Designed To: Using Design Driven Development to Create Products That Connect with Humans

Innovate The Way You Were Designed To is an eye-opening look into the world of design and innovation from the perspective of first understanding how our human cognitive powers work when it comes to creative thought. Filled with anecdotes from 30 years of past experience, this book gives concrete examples of experiences from the design and development world. Learning about the author’s path from art to medical device design puts a perspective around the basis for the book, and creates a stro...