Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

by Luca Berchicci

Hardcover

$180.00
View All Available Formats & Editions
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9780415454643
Publisher: Taylor & Francis
Publication date: 03/07/2009
Pages: 256
Product dimensions: 6.30(w) x 9.30(h) x 0.80(d)

About the Author

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

Table of Contents

1. Introduction

2. Product Innovation

3 Organizing for Innovation: How do Firms Innovate?

4 Environmental Product Innovation

5 Theory-Based Conceptual Model and Research Methodology

6 Description of the Mitka and the Mango Cases

7 Analysis of the Mitka and the Mango Cases

8 Discussions, Conclusions and Recommendations

References

Appendix I Characteristics of the Pre-Selected Cases

Appendix II: Source of Data

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews