Innovation Alchemy: How to Stay Irreplaceable and Keep Ahead of the Competition in the Age of Perfect Machines

The alchemists never found gold.

They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable.

This is the Alchemist Mindset — and it's exactly what AI cannot replicate.

In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners — from Google's first Chief Innovation Evangelis...