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Innovation and Entrepreneurship

By Mike Kennard
Hardcover
$89.99
By Mike Kennard
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The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.

The book:

• Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large com...

Categories

BusinessSmall BusinessEntrepreneurship