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Innovation Capital: How to Compete--and Win--Like the World's Most Innovative Leaders

By Jeff Dyer, Nathan Furr, Curtis Lefrandt
eBook
$31.99
By Jeff Dyer, Nathan Furr, Curtis Lefrandt
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Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.

The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test...

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