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Innovation Management

By Keith Goffin, Rick Mitchell
eBook
$67.45
By Keith Goffin, Rick Mitchell
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Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.

Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built...

Categories

BusinessManagement & LeadershipProduction & Operations Management