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Innovation of Digital Economy: Cases from China
eBook
$99.00
By Jianlin Zhang (Editor), Kezhen Ying (Editor), Kanliang Wang (Editor), Zhigang Fan (Editor), Ziyi Zhao (Editor)
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This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of...