Order History
Premium Membership & Rewards
Help Center / FAQ
Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
eBook
$49.99
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Select a store to view item availability.
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Download NOOK app
NOOK Devices
NOOK eReaders
- NOOK GlowLight 4 Plus
- NOOK GlowLight 4e
- NOOK GlowLight 4
- NOOK GlowLight Plus 7.8"
- NOOK GlowLight 3
- NOOK GlowLight Plus 6"
NOOK Tablets
- NOOK 9" Lenovo Tablet
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1"
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
Free NOOK Reading Apps
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
Limit 1 per customer
Drive market leadership through innovation, product development, and effective commercialization. This unique work provides a holistic approach to product success in high-tech, helping managers channel resources for global commercial success.
Innovation, Product Development and Commercialization explores new product decisions within an integrated framework of business, market, technology, and resources. Gain guidance on matching innovation to market opportunities, commercializing new product...
You May Also Like
