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Innovation Sucks!: Time to Think Differently

By Alan Watkins, Simon May
eBook
$47.99
By Alan Watkins, Simon May
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Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the ‘ingrained truths’ of innovation and suggests a different approach.

Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an ‘impeller approach’ starts with possible solutio...

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