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Insidious Competition: The Battle for Meaning and the Corporate Image

By Richard Telofski
eBook
$9.99
By Richard Telofski
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The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today’s online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company’s reputation. Discover this new Insidious Competition, what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. • Recog...

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BusinessBusiness - General & MiscellaneousCorporate Behavior & ResponsibilityBusiness Ethics