InstaBrain: The New Rules for Marketing to Generation Z

Move over Millennials, there’s a new kid in town.

Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z.

This generation of digital natives is an entirely different type of consumer—one that...