Integrating Environmental Sustainability into the Company's strategy: A study of contributing factors to overcome barriers between sustainability and shareholder demands

Master's Thesis from the year 2009 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The findings of this research are most useful for those (e.g. executives, environmental managers) who view environmental sustainability as a vital issue for business and intend to develop a corporate strategy that responds to stakeholder's expectations while ensuring long-term performance. The aim of this res...