Intellectual Property Strategy

Intellectual Property Strategy

by John Palfrey

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Overview

Intellectual Property Strategy by John Palfrey

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Product Details

ISBN-13: 9780262516792
Publisher: MIT Press
Publication date: 10/07/2011
Series: MIT Press Essential Knowledge series
Pages: 192
Sales rank: 341,113
Product dimensions: 5.10(w) x 7.00(h) x 0.70(d)
Age Range: 18 Years

About the Author

John Palfrey is Head of School at Phillips Academy, Andover, coauthor of Born Digital: How Children Grow Up in a Digital Age, and author of the MIT Press Essential Knowledge volume Intellectual Property Strategy.

What People are Saying About This

Endorsement

Palfrey backs up each point in this clear and well-written work with specific examples.... Recommended for specialized collections.

Library Journal

From the Publisher

"Palfrey backs up each point in this clear and well-written work with specific examples… Recommended for specialized collections." — Library Journal

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Intellectual Property Strategy 5 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey’s worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.