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Intellectual Property Strategy
By John Palfrey
Paperback
$17.95
By John Palfrey
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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law Sch...