Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

A company's mindset-its intent to do good, avoid harmful consequences, and innovate responsibly-is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions. Companies need a new set of KCIs, or key consequence indicators, that measure factors such as its impact on customers' energy consumption, wh...