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Intentional Marketing: A Practical Guide for Librarians
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step gu...
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step gu...