Interactive Value Creation - Mass Customization: About 'Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?'

Interactive Value Creation - Mass Customization: About 'Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?'

by Yasemin Sari

NOOK Book(eBook)

$15.33

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Product Details

ISBN-13: 9783640900763
Publisher: GRIN Publishing
Publication date: 01/01/2011
Sold by: CIANDO
Format: NOOK Book
Pages: 18
File size: 2 MB

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