Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​
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Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​
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Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

by Philip Mayrhofer
Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

by Philip Mayrhofer

Overview

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​

Product Details

ISBN-13: 9783834938862
Publisher: Springer Fachmedien Wiesbaden
Publication date: 12/12/2012
Series: Innovation und Entrepreneurship , #1
Edition description: 2013
Pages: 172
Product dimensions: 5.83(w) x 8.27(h) x 0.02(d)

About the Author

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..

Table of Contents

Empirical analysis of Facebook’s platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.  ​
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