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International Business: The Challenges of Globalization, Global Edition

By John Wild, Kenneth Wild
Paperback
$101.50
By John Wild, Kenneth Wild
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For international business courses.

International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thor...