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International Marketing: Hotel Industry in China

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Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working...