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International Sport Business: Current Issues, Future Directions

By Hans Westerbeek, Adam Karg
eBook
$57.99
By Hans Westerbeek, Adam Karg
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International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.

Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governan...

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BusinessInternational BusinessInternational Business - General & Miscellaneous