ISBN-10:
1138940518
ISBN-13:
9781138940512
Pub. Date:
12/13/2016
Publisher:
Taylor & Francis
Internet Retailing and Future Perspectives / Edition 2

Internet Retailing and Future Perspectives / Edition 2

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Product Details

ISBN-13: 9781138940512
Publisher: Taylor & Francis
Publication date: 12/13/2016
Edition description: Revised
Pages: 364
Product dimensions: 6.25(w) x 9.25(h) x (d)

About the Author

Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK

Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.

Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK

Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.

Bill Merrilees is Professor of Marketing at Griffith University, Australia

Table of Contents

1. The world of e-retailing

2. The business of e-retailing in practice

3. Integration of e-retailing into an organisation

4. Understanding and communicating with the e-consumer

5. Information search on the web

6. E-store design navigability, interactivity and web atmospherics

7. E-service

8. Branding on the web

9. E-malls

10. E-retailing models

11. M-shopping

12. U-shopping

13. Multi-channel success and the future of e-retailing

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