Introduction To Business

The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, ...