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Introduction to Mobile Advertising, how to Setup, Create and Manage Ads for Mobile Telephones

By Lawrence Harte
eBook
$16.99
By Lawrence Harte
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This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011. In 2007, mobile advertising network AdMob.com was already delivering 1.5 billion mobile ads per month!

Mobile advertising is different than other forms of media advertising. Ads can be t...

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