Table of Contents
Introduction: A Left-Brained Approach to Innovation 1
Section 1 Asking Better Questions
Chapter 1 Better Questions Lead to Better Answers 11
Chapter 2 What's the Impact of Poor Questions? 25
Chapter 3 Why Do We Ask Terrible Questions? 31
Section 2 Twenty-Five Lenses for Reframing Problems
Chapter 4 About the Lenses 45
Chapter 5 Reduce Abstraction 51
#1 Leverage 52
#2 Deconstruct 54
#3 Reduce 56
#4 Eliminate 58
#5 Hyponym 60
Chapter 6 Increase Abstraction 63
#6 Analogy 64
#7 Result 66
#8 Concern Reframe 68
#9 Stretch 70
#10 Hypernym 72
Chapter 7 Change Perspective
#11 Resequence 76
#12 Reassign 78
#13 Access 80
#14 Emotion 82
#15 Substitute 84
Chapter 8 Switch Elements 87
#16 Flip 88
#17 Conflicts 90
#18 Performance Paradox 92
#19 Pain vs Gain 94
#20 Bad Idea 96
Chapter 9 Zero-In 99
#21 Real Problem 100
#22 Real Business 102
#23 Insights 104
#24 Variations 106
#25 Observation 108
Section 3 Challenge-Centered Innovation
Chapter 10 Leveraging Challenges for Innovation 113
Chapter 11 FAST Innovation 125
Closing Thoughts 141
Going Deeper 143
Supporting Resources 147
Notes 149
Acknowledgements 155
About the Author 159
