Irrational Together: The Social Forces That Invisibly Shape Our Economic Behavior

A must-read that reshapes how we think about the social underpinnings of our financial choices.

In Irrational Together, economic sociologist Adam S. Hayes takes readers on a fascinating journey to uncover the often-unseen social forces that shape our financial behavior. Drawing on original research and engaging real-world examples, Hayes challenges not only the notion that economic decisions are purely rational but also the prevailing behavioral economics view that irrational choices stem p...