Irresistible: How Cuteness Wired our Brains and Conquered the World
Hardcover
$27.95
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
A BBC Radio 4 ''Book of the Week''''Fascinating ... you''ll never look at a Hello Kitty or a Pokémon the same way again'' Mail on SundayWhy are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and prote...


