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Issues Faced By Small and Medium Enterprises In A Global Business Environment: Exemplary development of an internationalisation strategy for SMES

By Marvin Müller, Daniil Timofeev
eBook
$17.89
By Marvin Müller, Daniil Timofeev
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Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of ma...