Iterate And Optimize: Optimize Your Creative Business for Profit (Smarter Artist)
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Build a publishing business that compounds — without the luck, the hype, or the gold rush.
You've read Write. Publish. Repeat. You know the foundation: write the next one, publish the next one, do it again.
Iterate and Optimize is what comes next.
Sean Platt, Johnny B. Truant, and David Wright didn't grow Sterling & Stone into eight imprints, ten podcasts, and millions of words published by swinging for the fences. They got there by iterating — making small, deliberate improvements over the ye...























